項(xiàng)目背景

       北京金盛福食品有限公司是一家生產(chǎn)、配送、銷(xiāo)售三位一體的食品企業(yè)，有熟食、主食、快餐三種業(yè)態(tài)，設(shè)有專(zhuān)賣(mài)店、快餐廳并在北京家樂(lè)福、沃爾瑪、超市發(fā)、物美、美廉美、京客隆、天客隆、華堂、華聯(lián)、歐尚等100多家大型商場(chǎng)和超市均設(shè)有銷(xiāo)售專(zhuān)柜。。

 面臨挑戰(zhàn)

        為了擴(kuò)大業(yè)務(wù)，提升企業(yè)形象，并在市場(chǎng)競(jìng)爭(zhēng)中取得優(yōu)勢(shì)地位，北京金盛福食品有限公司委托先知為其進(jìn)行包裝設(shè)計(jì)，通過(guò)包裝設(shè)計(jì)要展現(xiàn)其食品的新鮮、美味、獨(dú)特的烹飪，及招牌菜品，并向消費(fèi)者傳達(dá)幸福快樂(lè)的理念。

解決方案

       通過(guò)對(duì)金盛福食品有限公司及其競(jìng)爭(zhēng)對(duì)手的前期調(diào)研，先知詞語(yǔ)戰(zhàn)略設(shè)計(jì)確立了包裝的設(shè)計(jì)方案，以紅色和橙色等暖色調(diào)為主色，除了保鮮、美味等因素，金盛福與競(jìng)爭(zhēng)對(duì)手的差異化競(jìng)爭(zhēng)優(yōu)勢(shì)在于“微波菜肴”，先知設(shè)計(jì)團(tuán)隊(duì)通過(guò)信息的主次分布來(lái)進(jìn)行排版，既注重對(duì)主要優(yōu)勢(shì)的突出又兼顧相關(guān)信息合理的布局，專(zhuān)業(yè)的規(guī)劃。

 面臨挑戰(zhàn)

        為了擴(kuò)大業(yè)務(wù)，提升企業(yè)形象，并在市場(chǎng)競(jìng)爭(zhēng)中取得優(yōu)勢(shì)地位，北京金盛福食品有限公司委托先知為其進(jìn)行包裝設(shè)計(jì)，通過(guò)包裝設(shè)計(jì)要展現(xiàn)其食品的新鮮、美味、獨(dú)特的烹飪，及招牌菜品，并向消費(fèi)者傳達(dá)幸?？鞓?lè)的理念。

        In order to expand the business, enhance corporate image and competitive advantage in the marketplace position, Jinsheng Fu Food Co., Ltd. commissioned Wevin to do packaging design to show through their food fresh, delicious and unique cuisine, and signature dishes and to convey to consumers the idea of ??happiness.
 

解決方案

       通過(guò)對(duì)金盛福食品有限公司及其競(jìng)爭(zhēng)對(duì)手的前期調(diào)研，先知詞語(yǔ)戰(zhàn)略設(shè)計(jì)確立了包裝的設(shè)計(jì)方案，以紅色和橙色等暖色調(diào)為主色，除了保鮮、美味等因素，金盛福與競(jìng)爭(zhēng)對(duì)手的差異化競(jìng)爭(zhēng)優(yōu)勢(shì)在于“微波菜肴”，先知設(shè)計(jì)團(tuán)隊(duì)通過(guò)信息的主次分布來(lái)進(jìn)行排版，既注重對(duì)主要優(yōu)勢(shì)的突出又兼顧相關(guān)信息合理的布局，專(zhuān)業(yè)的規(guī)劃。

       After preliminary investigation, Wevin established design packaging plan,warm shades of red and orange in color, Besides fresh, delicious and other factors,The differentiation with competitors competitive advantage of Jinsheng Fu lies in "microwave dishes," Through the primary and secondary distribution information for typesetting, both focusing on the main advantages of the prominent and take into account relevant information and reasonable layout, professional planning.